Rethinking reputation [eaudiobook] : how PR trumps marketing and advertising in the new media world /

The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

Main Author: Seitel, Fraser P.
Corporate Author: Recorded Books, LLC.
Other Authors: Doorley, John., Pratt, Sean., Gildan Media Corporation., OneClick Digital (Firm)
Format: Audio
Language: English
Published: Prince Frederick, MD : [Prince Frederick, Md.] : Recorded Books ; 2012, p2012.
Edition: Unabridged.
Series: Your coach in a box.
Subjects:
Online Access: Access on RBdigital
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020 |a 9781470333980 
028 0 1 |a Z06013  |b Recorded Books 
035 |a (Sirsi) a437591 
040 |a CtWfDGI  |b eng  |c CtWfDGI 
050 1 4 |a HD59  |b .S365 2012eb 
082 0 4 |a 659.2  |2 23 
100 1 |a Seitel, Fraser P. 
245 1 0 |a Rethinking reputation  |h [eaudiobook] :  |b how PR trumps marketing and advertising in the new media world /  |c Fraser P. Seitel and John Doorley. 
250 |a Unabridged. 
260 |a Prince Frederick, MD :  |b Recorded Books ;  |a [Prince Frederick, Md.] :  |b [Distributed by] OneClick Digital,  |c 2012, p2012. 
300 |a 1 sound file (6 hr., 30 min.) :  |b digital. 
490 1 |a Your coach in a box 
538 |a Mode of access: World Wide Web. 
538 |a Requires RBdigital Media Manager. 
538 |a System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA. 
500 |a Downloadable audio file. 
500 |a Title from title screen (viewed December 19, 2012). 
506 |a Access restricted to subscribing institutions. 
511 0 |a Narrated be Sean Pratt. 
500 |a Release date supplied by publisher. 
500 |a Recording originally produced by Gildan Media Corp., p2012. 
530 |a Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices. 
520 |a The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations. 
650 0 |a Public relations. 
650 0 |a Publicity. 
650 0 |a Internet in public relations. 
650 0 |a Internet in publicity. 
650 0 |a Reputation. 
650 0 |a Corporate image. 
650 0 |a Social media. 
655 4 |a Downloadable audio books. 
700 1 |a Doorley, John. 
700 1 |a Pratt, Sean.  |4 nrt 
710 2 |a Recorded Books, LLC. 
710 2 |a Gildan Media Corporation. 
710 2 |a OneClick Digital (Firm) 
776 0 8 |i Compact disc version:  |a Seitel, Fraser P.  |t Rethinking reputation.  |d Prince Frederick, MD : Recorded Books, [2012], p2012.  |z 9781470333973  |w (CtWfDGI)rca90000112 
830 0 |a Your coach in a box. 
856 4 0 |u https://greatervictoriabc.rbdigital.com/#titles/9781470333980  |y Access on RBdigital 
945 |c (OCoLC)0822976526 
596 |a 5