Rethinking reputation [eaudiobook] : how PR trumps marketing and advertising in the new media world /
The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
|Main Author:||Seitel, Fraser P.|
|Corporate Author:||Recorded Books, LLC.|
|Other Authors:||Doorley, John., Pratt, Sean., Gildan Media Corporation., OneClick Digital (Firm)|
Prince Frederick, MD : [Prince Frederick, Md.] :
Recorded Books ;
Your coach in a box.
Access on RBdigital
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