Rethinking reputation [eaudiobook] : how PR trumps marketing and advertising in the new media world /

The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

Main Author: Seitel, Fraser P.
Corporate Author: Recorded Books, LLC.
Other Authors: Doorley, John., Pratt, Sean., Gildan Media Corporation., OneClick Digital (Firm)
Format: Audio
Language: English
Published: Prince Frederick, MD : [Prince Frederick, Md.] : Recorded Books ; 2012, p2012.
Edition: Unabridged.
Series: Your coach in a box.
Online Access: Access on RBdigital
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